Wednesday 30 November 2011

Meeting 6

This weeks meeting took place at 4pm at Sparkhouse studios with my editor Daniel Ionescu.

This week the feedback from the stories I wrote last week was positive but were going to be withheld until Christmas when the amount of news slowed down.

This week I pitched the following stories:
1.      Top ten forces discount- Again this appealing to our target audience of people who live in Lincoln. Lincolnshire is called ‘RAF county’ so this fits our target audience criteria stated in the mission statement which is ‘The Lincolnite aims to deliver timely, accurate and relevant information to everyone living, working or studying in Lincoln.’, and with an RAF base outside the city it seems relevant. However this story will be put onto a backburner to cover my next idea.
2.      Christmas market- On Thursday night I will be going to the Christmas market to create a top 10 of stalls. Each stall needs a photograph to help illustrate the story. The word count for each if 50 words or less. However the objective for this story is to obtain a strong photo demonstrating what the stall does.
To apply theory to this weeks meeting I’ll be using the most recent and probably best voice on local papers Jon Grubb. Jon was the editor of the Lincolnshire Echo for over 25 years and has recently started his own P/R company. He spent his entire journalistic career working in local newspapers.
His thoughts on local papers are best described with a multi pack of crisps. To bring this sentence away from the borders of madness and put it into context ‘Local papers are like multipack of crisps, you get a huge variety of flavors some of which you never thought you’d like’, now to reel this right in this essentially means local papers are filled with a variety of stories some the reader may have thought would have never interested them. To translate this to a online news paper like the Lincolnite perhaps (clever link, right ?) though the target audience is older students who are probably in college a story which exceeds this mission statement like Lincoln teens’ frenzy card-swapping hobby’ which follows the exploit of young teenagers playing card games was approved. This story could be described as the obscure flavor in the bag but is still in term geographical terms relevant despite it having little impact on any other the audience categories.

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